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Where Recruiting Budgets Go to Disappear and How to Fix It

Every month, carriers pour thousands of dollars into driver recruiting ads: across job boards, social media, and other campaigns. Yet when it’s time to review performance, the numbers rarely tell a full story.

You see total spend. You see total hires. But in between?
That’s where most recruiting dollars quietly disappear.

The Visibility Gap in Recruiting Budgets

Most recruiting tools were built for general hiring, not trucking. Because of this, driver recruiting is treated like any other job ad, but trucking operates differently: drivers move fast, competition is fierce, and timing matters.

That’s where traditional platforms fall short.
Each one lives in its own silo, reports data differently (if at all), and fails to connect the full picture of performance across campaigns. The result is a fragmented view of your recruiting investment and a lot of wasted spend hiding in the gaps.

That lack of visibility leads to:

  • Inefficient spend allocation. Dollars flow to channels that look busy, not necessarily effective.
  • Unreliable reporting. Recruiting, finance, and operations are never fully aligned on what’s driving results. 
  • Inconsistent cost per hire. Spend fluctuates month to month without predictability or control.
And because the data is scattered, no one can see the real ROI.

CDLConnect: Turning Recruiting Data into Financial Clarity

CDLConnect consolidates every recruiting channel into one unified dashboard, giving carriers full financial visibility from spend to hire.

With CDLConnect, you can:

  • Track ad performance in real time. Know exactly which applicant sourcing platforms convert into completed applications, not just clicks or unqualified submissions. 
  • Reallocate budget strategically. Shift budget toward top-performing channels before recruiting ad waste builds up.
  • Forecast cost per hire with confidence. Transparent metrics from first click to orientation.
  • Align finance and recruiting. Both teams see and understand the same data.

Instead of relying on assumptions or chaotic spreadsheets, you get clarity AND control.

A Smarter Way to Scale Recruiting Decisions 

For CFOs, CDLConnect helps turn the view of recruiting from a cost center into a measurable, optimizable investment.

Because CDLConnect centralizes data, you can easily see where your recruiting budget performs best, where it leaks, and how to make each dollar go further. All without cutting corners or slowing growth.

That’s financial clarity. That's CDLConnect.

Take the Next Step with CDLConnect

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