Your Knowledge Hub for Smarter Driver Recruiting

Driver Appreciation Week 2025: Why Honoring CDL Drivers Matters More Than Ever

Discover why carriers, recruiters, and executives must recognize CDL drivers and how putting people first strengthens retention and company culture.

Why Driver Recruiters Are Burning Out and How Leadership Can Help

Driver recruiters face burnout from overwhelming KPIs, too many platforms, and poor communication. Here’s how leadership can help and how CDLConnect makes the process easier.

Your Resource Guide to Building Brand Awareness in Trucking

Discover why brand awareness is essential in the trucking industry and how strategic advertising helps your company stand out. Learn where drivers are most engaged and how CDLLife connects your brand with the nation’s largest driver audience.

Offer Exclusive Deals to Truckers with CDLLife’s Deal Depot

CDLLife is excited to introduce the Deal Depot—a dedicated space within our app where drivers can access exclusive discounts and offers.

Understanding the Intent Engine

Many recruiting departments only focus on the end goal—obtaining a fully completed application—and miss the steps of nurturing leads. The Intent Engine streamlines your recruiting efforts and fosters a more positive and productive experience for both recruiters and drivers.

Truck Driver Marketing Tips & Insights

Here are some valuable insights shared on Sense Per Mile by Kevin Hall, CEO, and Jacob Ridge, Director of Lead Recruiting, that can push your recruitment strategy in the right direction.

Driver Insights Survey: 2024 Election Impact on the Trucking Industry

Our latest survey captures the trucking community's views on the 2024 election, the state of the economy, and policy priorities.

Achieve Common Hiring Goals with CDLConnect

CDLConnect empowers trucking professionals with the intelligence and solutions they need to minimize inefficiencies, reduce nuisance rates, and maximize their hiring efforts. Discover how CDLConnect can help meet your objectives through targeted tools and strategies.

Integrating Text Blasts with Other Truck Driver Recruitment Strategies

Dissecting the Driver-Carrier Relationship Timeline & Recruitment Funnel

We’ve created a comprehensive timeline to help you understand and optimize your hiring funnel. This timeline provides insights into sealing the cracks in your recruitment process, ensuring no potential drivers slip through unnoticed.